A legacy of love, comfort, and compassion for animals and the people who love them.

Ella McGuire wasn’t just our co-founder’s mom — she was the heart behind it all.
A fierce animal advocate, compassionate listener, and quiet force for good, Ella believed every animal deserved a safe place and every heart broken by loss deserved comfort. When she passed away at 89, we knew we had to carry her legacy forward.
Ella McGuire’s Rainbow Bridge is our way of honoring her.
It’s a gentle space for those mourning the loss of a beloved pet — a virtual hug when you need it most, and a reminder that love never really leaves us.
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Pet Loss Support in Wisconsin
Even in the heartache of loss, you’re never alone. In and around Dane County, Wisconsin, several compassionate organizations offer pet loss support through in-person and virtual meetings, group counseling, and one-on-one grief resources. Whether you're seeking connection, comfort, or someone who understands — these local services are here for you.
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National Grief Support & Tools
Grief has no timeline — and no borders. These national resources provide 24/7 hotlines, pet loss counseling, support groups, and helpful articles for navigating the emotional journey of saying goodbye. Whether you’re in need of immediate support or want to memorialize your companion, there are trusted tools to guide you.
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Stay Connected — Receive Comfort & Support Updates
Healing isn’t linear — it happens in small, gentle moments. By joining our newsletter, you’ll receive occasional notes of comfort, updates on new support resources, upcoming remembrance events, and stories of hope and healing from others who’ve walked this path. You can unsubscribe at any time, but our love and support will always be here.
